Harvey Nichols – Business plan for change
Delivering a business plan to match a clear vision for ecommerce
Harvey Nichols had a clear intent to deliver a superior personalised online experience for their customers. They employed us with POD1 to flesh out this vision into a five year plan covering all resources needed to provide a scalable ecommerce operation. The plan covered
– Revenue projections against market indicators and business benchmarks
– Costing all elements of the ecommerce operation at different scales
– Realistic plans to enable this growth
This plan provided a sounding board for the owners to assess business scale and its likely impact.