How do I get ecommerce best practice?
Best practice can come from many different sources. As the eCommerce market has matured there are some commonalities about websites that make sense and work well for users and companies. However, that is no use if you are new or not specialist in this arena.
To get some best practice help without spending lots of money, we would suggest the following reference points to develop your knowledge.
- In-house resource. Are there experts in some other parts of your business that you can co-opt?
- Jakob Nielson. One of the original Guru’s in eCommerce site usability. https://www.nngroup.com.
- LinkedIn Groups. Can you join a LinkedIin group or are you part of a trade association with a forum where you can post questions?
- Competitor set. Can you make some conclusions from assessing your competitor set against your site?
- Large retailers. Big retailers stay big by spending large amounts on user testing, so the approach they take in the checkout, for instance, will be highly thought through and optimized. Check out www.very.co.uk.
- eConsultancy. A great resource with both free and paid for services. https://econsultancy.com.
- Internet Retailing. A retail industry ‘best-in–class’ publication with seminars and expos that are well worth attending too. http://internetretailing.net.
Of course, if the question is where can I get best practice eCommerce advice? Then Transaction Partnership is always available as well! Contact us
You may also like
Am I losing customers in my ecommerce checkout?
Most eCommerce retailers find that for every 100 site visitors only 3 will order. The reality is likely to be that 6 customers start the checkout process, so where did we lose the other 3?
Have I got the right ecommerce team, management and skills?
eCommerce and Digital have emerged from the same skillset as Direct Marketing, in that all activities can be tested, measured and then rolled out appropriately provided you have the right skill set to do this.